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Dreidel Raiders
An interactive dreidel board game — spin, raid, and race your friends to the gelt.
AI Native · Digital Health · GTM
AI Native Digital Health GTM Advisor. I help digital health and healthcare AI companies reach health plans, employers and providers — and I build real products to prove it.

I've spent over a decade taking digital health products to market. At Virta Health I was the first GTM strategy hire, and helped grow the business from under $2M to more than $200M in annual revenue, most recently as VP of Strategy & Business Development.
I conceived and launched new products that now make up 75%+ of Virta's revenue, including its GLP-1 Responsible Prescribing Solution. I also built partnerships with PBMs and pharma, and led engagement with CMS on new payment models for digital health. Before that, I helped scale Jiff from $1M to $25M ARR through its acquisition by Castlight Health.
Today I advise AI-native health companies on go-to-market, and I build AI products to stay hands-on. I studied at Wharton and Stanford, and have lectured at Stanford GSB and Harvard Business School.
Positioning and launch plans for AI-native digital health products.
Building real AI tools to move faster than the market.
Hands-on guidance for founders and commercial teams.